The “Cow Seal Tongue” image almost created an international incident (not really, but it’s fun to say). The original collage I submitted was titled “Mao Seal Tongue” and featured the founder of the People’s Republic of China, Mao Tse Tung (left), playing the role of a mythical shape-shifting seal, aka a Selkie. Clever wordplay, no?
NO! Not in China anyway. UMA, like many companies, has their boards printed in China and their Chinese printer refused to touch the Mao Seal Tongue graphic for fear of retribution. They sent an email:
“For the [Mao Seal Tongue board], we could understand it's your artist's design style, but our HT supplier refuse to produce any graphics which shows no respect and illegal for Country's leader. Please revise or change another graphic for these two items [sic].”
As Americans who have enjoyed democracy our entire lives, this was an unusual situation for me and Andy Jenkins (UMA’s Art Director). Change it? How is suggesting that Mao Tse Tung was a mythical shape-shifting Selkie showing no respect? I thought it made him look kinda cool.
UMA said I either change it or they’re dropping it because they weren’t going to ruin a relationship with a printer over a single graphic.
Okay. Fine.
I eventually found a head that could stunt-double for Mao. No, it is not Queen Elizabeth, as one person asked, it is a portrait of a German woman named, Maria Eisenstecken Oberrauch (above). I hope the descendants of Frau Oberrauch don’t see this graphic, or, in the unlikely event they do, they aren’t offended that their ancestor is being mouth raped by a sea lion.
Interestingly, Maria Eisenstecken Oberrauch’s initials are MEO—one letter off from MAO. Mao Seal Tongue could simply be changed to Meo Seal Tongue. UMA, however, pointed out that if there’s one thing they’ve learned about China it’s that those kinds of subtleties are lost in translation and Meo would likely be considered too close to Mao and still “shows no respect and illegal for Country’s leader.” Okay. Fine. Cow Seal Tongue, then?
I found the experience amusing, but also frightening. Imagine living in a country run by a single party that burns books, outlaws media, and won’t stand for anything which shows no respect and is illegal for country’s leader—it seems dangerously close to happening here at times.